Fast follow-ups
The in-app mail with landing-page features informs Chrisco of when a lead they have been working with has opened content they have received from Chrisco. This provides valuable insight and the incentive to follow up on a lead that is actively showing an interest in Chrisco’s products.
This helps to generate more sales by capitalizing on peak interest and thus reducing lost leads due to bad timing.
The main benefits with this feature are of course, knowing when the content Chrisco has sent is being opened, not having to worry about file size of attachments, and the mail statistics system.