Axlab brings all sales materials together with OmniShare
Axlab delivers advanced equipment, technology, and service to pathology departments and laboratories worldwide. With a portfolio of more than 50 products across five different markets, the team needed a smarter way to manage a growing library of presentations, videos, brochures, and technical documents — and make those materials easy for product specialists to use in everyday customer conversations.
The challenge was clear:
Everything had to be effortless to access, consistently up-to-date, available in multiple languages, and simple to present in any sales situation.
How Axlab benefits from OmniShare
Why Axlab Chose OmniShare
When Axlab put OmniShare to the test, it quickly became clear that the platform could handle the complexity their team faced. It allowed them to build a structure that mirrors their product portfolio perfectly: first by language, then by product type, and finally down to each product with all its supporting materials.
A Word from Axlab:
"With over 50 products across five markets, we needed a solution that could truly support our product specialists in their sales work. That’s when we discovered OmniShare — and it turned out to be exactly what we were looking for.
Many of our specialists come straight from the laboratory, so it was essential that the solution was simple to use during customer visits. It had to be easy to present multiple products at once — images, videos, and brochures.
Working with the OmniShare team has been fantastic from the very start, and the solution is highly valued here at Axlab."
Viktor Jacobsson
Event & Marketing Platform Manager, Axlab
Effective Customer Meetings — Every Time
With OmniShare, Axlab’s product specialists can present all materials in a professional, seamless flow — even without internet access. Whether it’s images, videos, brochures, or technical specifications, everything is stored in one place and always up to date.
Files can be shared directly with customers on the spot, making follow-up quick and effortless. Specialists no longer waste time searching for the right versions or juggling multiple file formats. Instead, they can focus on what really matters: engaging customers, showcasing products, and building trust.
A Key Part of the Trade Show Setup
Axlab always brings the OmniShare app to trade shows, where it serves as a flexible and reliable tool for presenting products, images, videos, and technical specifications to visitors — without the need for physical brochures, USB drives, or an internet connection.
The app allows specialists to respond instantly to questions and showcase multiple products at once, all while maintaining a professional and consistent presentation.
This not only makes meetings on the stand more efficient, but also creates a stronger first impression, positioning Axlab as modern, organized, and technologically forward-thinking.
Clear Structure, Fewer Mistakes, Better Experiences
OmniShare makes it easy for Axlab to keep track of all their materials and ensure that presentations and visual communication are always consistent across markets. Everything is stored in one place and always up to date, so specialists don’t have to worry about outdated content or hunting for the right files.
This allows product specialists to focus on what really matters: showcasing products, answering questions, and creating a great experience for customers.
For customers, it comes across as a smooth, professional experience. Every meeting, demo, and trade show visit feels well-prepared and organized, positioning Axlab as a reliable and modern partner you can trust.