What is sales enablement?
Sales enablement is not just about providing information to your salespeople when they need it; it is about giving them the tools to support them and help to make informed decisions throughout the customer journey.
Sales enablement is about creating a culture where salespeople feel confident and empowered when carrying out their work.
If you look at sales enablement as an internal journey for your sales team, much like that your customers go through end-to-end, the bigger picture becomes clearer and easier to implement step-by-step.
A good sales enablement platform will offer a variety of features, such as:
- A library to store sales content, including templates, presentations, and e-catalogues
- A knowledge base of resources, including how-to guides and case studies which can be used to help train new salespeople
- A social network for salespeople to connect with one another and share best practices with minimal effort
- Integration with your existing ERP and CRM systems to help sales reps track leads and their progress along the customer journey