What is sales enablement?

Sales enablement is not just about providing information to your salespeople when they need it; it is about giving them the tools to support them and help to make informed decisions throughout the customer journey.

Sales enablement is about creating a culture where salespeople feel confident and empowered when carrying out their work.
If you look at sales enablement as an internal journey for your sales team, much like that your customers go through end-to-end, the bigger picture becomes clearer and easier to implement step-by-step.



To drive best practice and to deliver a high quality product, we aim to always have the latest knowledge about our field, making it possible for us to make decisions on an informed basis, execute tasks in the best way we know how, and to only share information we can vouch for.



We always aim for results; personal results, company results and our clients' results. We believe that achieving results helps us thrive and grow, not just professionally, but also personally, mentally and socially.


We believe that the best results are reached when working together and by doing so in the smartest and most efficient ways possible. By laying out the path for this way of working, we hope to contribute to ones professional and personal growth, making it possible for each person to find fulfilment in achieving goals set out in their life.



By acknowledging that every individual is different and has varying needs and strengths, we've created workflows which make it possible for all employees to plan their day as they wish, to work remotely when they need to etc.


In doing so we wish to contribute to everyone's well-being and self-realization outside of work, making it possible for each person to plan their life as they wish and make sure they are happy and motivated in life.



We are passionate about people and want to give them the best terms for living life and bringing out their full potential, recognizing that everyone has different aspirations as to how that may be achieved. We strive to be good companions, active team players in our community, and to contribute to the well being of the earth and of generations to come.



Decency is our core value and is present in everything we do and towards everyone we surround ourselves with; partners, clients, employees and everyone we meet on our journey.


Every individual is unique and by acknowledging this and meeting everyone on the same level throughout their journey, we wish to make everyone feel accepted and appreciated for what they do and who they are - no matter what.

A good sales enablement platform will offer a variety of features, such as:
- A library to store sales content, including templates, presentations, and e-catalogues
- A knowledge base of resources, including how-to guides and case studies which can be used to help train new salespeople
- A social network for salespeople to connect with one another and share best practices with minimal effort
- Integration with your existing ERP and CRM systems to help sales reps track leads and their progress along the customer journey