B2B sales and marketing
The typical b2b sales cycle consists of the following stages between both parties: prospect, contact, compatibility and analysis, pitch and propose, negotiation, closing, nurturing/ongoing engagement.
The purpose of B2B sales and marketing is to make other businesses familiar with your brand name, the value of your product or service, and eventually convert them into loyal customers.
Marketing teams will also work together with sales teams as their goals often align, so naturally both teams are involved in the B2B process from both sides of the transaction. More specifically, b2b marketing targets the needs, interests, and challenges of individuals who are making purchases on behalf of their organization. Once these leads have been established, the sales team will take over and conduct the pitch, negotiation, and ongoing engagement with the customer.
To drive best practice and to deliver a high quality product, we aim to always have the latest knowledge about our field, making it possible for us to make decisions on an informed basis, execute tasks in the best way we know how, and to only share information we can vouch for.
We always aim for results; personal results, company results and our clients' results. We believe that achieving results helps us thrive and grow, not just professionally, but also personally, mentally and socially.
We believe that the best results are reached when working together and by doing so in the smartest and most efficient ways possible. By laying out the path for this way of working, we hope to contribute to ones professional and personal growth, making it possible for each person to find fulfilment in achieving goals set out in their life.
By acknowledging that every individual is different and has varying needs and strengths, we've created workflows which make it possible for all employees to plan their day as they wish, to work remotely when they need to etc.
In doing so we wish to contribute to everyone's well-being and self-realization outside of work, making it possible for each person to plan their life as they wish and make sure they are happy and motivated in life.
We are passionate about people and want to give them the best terms for living life and bringing out their full potential, recognizing that everyone has different aspirations as to how that may be achieved. We strive to be good companions, active team players in our community, and to contribute to the well being of the earth and of generations to come.
Decency is our core value and is present in everything we do and towards everyone we surround ourselves with; partners, clients, employees and everyone we meet on our journey.
Every individual is unique and by acknowledging this and meeting everyone on the same level throughout their journey, we wish to make everyone feel accepted and appreciated for what they do and who they are - no matter what.
B2B sales and marketing
B2B sales strategy
To achieve as much success as possible within both teams you’ll need a robust strategy planned out and implemented. These are a few key things you should keep in mind and aim to achieve along the way:
1. Stay focused on the goal at hand
2. Be as flexible as possible with your prospects
3. Listen to your prospects and make sure to build strong rapport and relationships with them
4. Maintain momentum, do not let small setbacks slow you down
5. Do more than just sales pitching, be informative and engaging
6. Maintain contact with your prospects so that they are not forgotten about
7. Research! Understand your competition as much as possible so that you can stay competitive
What is B2B sales?
B2B stands for business-to-business, so naturally this implies that one business is selling its products or services to another business. A common example would be when a technology company that sells digital marketing software to another company for them to better offer their own products and services to their consumers, such as an online clothing store.